How to merge duplicate business listings on Google?

Have you noticed that there are two Google My Business listings for your business, and are you wondering if it’s possible to merge them? We’ll explain when it’s a good idea and how you can merge two profiles.

Can you merge two Google My Business listings?

It is possible to merge two Google My Business listings only in certain cases if specific conditions are met. Let’s go through them together:

✅ You can request the merge of two listings when both represent the same physical location, i.e., the same business at the same address. In other words, merging is only possible if one of the listings is a duplicate of the other. Therefore, the address of the business on both listings must be the same; otherwise, they cannot be merged.

❌ You cannot merge two listings representing different stores located at different addresses. For example, if your business has two different locations in the same city, you cannot merge the listings for those two locations.

How to merge two Google My Business listings for the same business?

If you have two listings, one of which is a duplicate, and you are sure you want to merge them, you will need to contact Google My Business support. They will handle the process. Just fill out this form to request the merger of the desired profiles, and you will be contacted. To merge two listings, Google may ask you to verify ownership of both.

Expert advice

When merging the two listings, the information (business hours, phone number, etc.) and reviews from the deleted listing will be retained. However, photos may be lost during the merging process. To ensure you don’t lose any photos, we recommend saving them before the transition begins and contacting Google support to avoid losing any valuable data!

When merging the two listings, the information (business hours, phone number, etc.) and reviews from the deleted listing will be retained. However, photos may be lost during the merging process. To ensure you don’t lose any photos, we recommend saving them before the transition begins and contacting Google support to avoid losing any valuable data!

How to verify your Google listing

Phone, mail, video… Find out about the different ways of having your Google listing verified and the validation deadlines!

Our complete guide

Why is it important to merge two listings in the case of a duplicate?

Having two Google My Business listings for your business may seem like a good idea to improve your online presence, but it’s not.

The primary reason to merge two duplicate listings is that it goes against Google’s guidelines and could result in penalties, harming the company’s local search ranking. Consequently, you risk the suspension of your profile and not being displayed in Google search results.

Attention

If your profile is suspended, you could lose all positive customer reviews!

If your profile is suspended, you could lose all positive customer reviews!

Moreover, having two listings for the same business can confuse users and potential customers, damaging your online reputation. Having a duplicate listing may be perceived as suspicious by users, who may have difficulty understanding which listing is the right one to consider and contact.

When is it a good idea to merge two Google My Business listings?

Although Google allows merging two listings in the case of a duplicate, it’s not always recommended or the most suitable solution.

If you have content, such as reviews or photos, on both listings and don’t want to lose them, then merging the listings is the right choice. If, on the other hand, one of the listings lacks information or contains only negative reviews, merging may not make sense and is not recommended.

If you have a duplicate listing with no information that you own, the best thing to do is remove the listing before Google marks it as a duplicate or spam. Otherwise, you risk losing control of both business profiles. To remove a duplicate listing, simply follow Google’s instructions.

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