Artificial Intelligence: 4 Ways to Enhance Local SEO

Artificial intelligence (AI), when used correctly, is a powerful ally for improving your Google rankings. Although it can never replace human creativity, it can help you save time when writing content to boost your local SEO.

But what are the best ways to use it? Here are 4 strategies to implement!

1) Use artificial intelligence to reply to customer reviews

Answering customer reviews is crucial for your business’s local SEO. However, it can be a lengthy and sometimes challenging task, especially when responding to a negative review. Using AI to reply to customer reviews is doubly beneficial, as it allows you to:

• Save time: Replying to reviews is time-consuming. Artificial intelligence, if used properly, can provide accurate and personalised responses in just a few clicks.
• Improve the quality of your answers: AI helps you rephrase your replies and simplify your thoughts. It’s especially useful when finding the right words to reassure the author of a negative review.

The tools currently available online require the use of a prompt.

What is a prompt?

A prompt is a list of instructions that the user must write to enable artificial intelligence to generate an appropriate response.

A prompt is a list of instructions that the user must write to enable artificial intelligence to generate an appropriate response.

To get a response that is adequate for the customer’s review and consistent with your company’s message, you will need to include a series of elements in your prompts, especially the review you received, the tone to adopt, and how the answer should be structured (greetings, apologies, solution provided, etc.).

Poorly formulated prompts will lead to inadequate, incomplete, or generally disappointing suggestions. Instead of saving time, you risk wasting it by reworking the responses.

To save you time, Partoo has developed an AI response feature that generates replies to your reviews in one click. You no longer have to worry about answering your customers’ reviews!

Let the AI suggest a response, edit it as you see fit, if necessary, and validate it: it’s that simple!

2) Generate a large amount of Google posts thanks to artificial intelligence

Artificial intelligence also allows you to write Google Posts, essential for keeping your Google My Business profile updated. This way, potential customers are informed about the latest offers, news, and events.

Frequently publishing Google Posts improves your placement in local search results, as it shows ongoing and engaging activity.

Step 1: Ask artificial intelligence to create a content plan

These algorithms are also a great help in finding ideas for topics to cover in your publications and planning them over the month.

Artificial intelligence can give your creativity a little boost when you’re out of ideas. It can suggest formats or topics you might never have thought of, helping you produce varied and original content.

To write your prompt, enter as much information as possible about your business: the main activity, the services you offer, the geographic area, etc. You can then add details on the types of posts you’d like to publish or, conversely, those you’d prefer to avoid!

Step 2: Write your posts with AI!

Once you’ve established an editorial plan, you can ask AI to draft your Posts. Specify whether you want to talk about an offer, a novelty, or an event in your venue, and provide as many details as possible for drafting the post.

Saving even more time with AI is possible!

Partoo writes and publishes on your behalf with the Partoo+ offer!
You get 3 posts a month on Google, Instagram, Facebook, and LinkedIn.

3) Find the best local keywords to include in your content

Local keywords are used to attract an audience close to your facility and increase the chances of appearing in local search results. It is therefore important to include them in your content, especially in your Google profile, to ensure they are well-positioned on Google.

By adding precise information to your prompt, you help artificial intelligence generate relevant local keywords for your business.

Do not forget to clearly specify the location of your business and the type of establishment you manage.

Attention!

Even if artificial intelligence suggests local keywords frequently searched by internet users, do not use them if they do not describe the services and products actually offered by your business. This practice would be considered deceptive by Google, which would penalise your ad!

Even if artificial intelligence suggests local keywords frequently searched by internet users, do not use them if they do not describe the services and products actually offered by your business. This practice would be considered deceptive by Google, which would penalise your ad!

4) Use AI to write an engaging description on Google My Business

Thanks to the detected local keywords, artificial intelligence can help you write the perfect description for your business profile.

The description does not directly impact the local ranking of your business on Google. However, it must be carefully compiled to provide users and potential customers with enough information to make them want to choose your services.