Partoo Launches its Competitive Benchmarking Tool

We are thrilled to introduce the latest addition to the Partoo solution: the Competitive Benchmark! This new feature allows you to deepen your competitive analysis and make strategic decisions accordingly.

With the Competitive Benchmark, gain a clear and precise view of your SEO and your online reputation compared to your competitors, both nationally and locally!

What is competitive benchmarking?

Competitive benchmarking is a process that involves analysing and comparing your company’s performance with that of your competitors. The main goal is to identify market best practices to then apply them to your own organisation.

Unlike basic competitive analysis, which provides a broad understanding of competitor companies, competitive benchmarking focuses on the comparison of specific metrics between your business and your competitors.

Did you know? 

The first forms of competitive benchmarking are attributed to Xerox, which is said to have developed and popularised this technique for competitive analysis in the early 1980s.

The first forms of competitive benchmarking are attributed to Xerox, which is said to have developed and popularised this technique for competitive analysis in the early 1980s.

Why use competitive benchmarking?

Conducting a competitive benchmark is essential for improving your market position. By analysing specific metrics (detailed further in this article), you gain a better understanding of your competitors as you identify your own opportunities for improvement.

Here are the main reasons why you should use competitive benchmarking:

What are the steps for conducting competitive benchmarking?

To manually conduct a benchmark of your competitors, follow these steps:

1. Identify your competitors: Consider which businesses to compare. Define a geographical scope and make a list of your direct and indirect competitors.
2. Collect data about your competitors: Gather information regarding your competitors based on the metrics you want to track. 
3. Analyse the data: Compare your data with that of your competitors and identify the gaps.
4. Implement your own action plan: Define actions to implement for improving your performance.
5. Monitor your performance: Regularly measure the results and adapt your plan if needed.

As you can see, it’s possible to conduct competitive benchmarking manually. However, it’s a time-consuming and demanding task: tracking each competitor’s position and their evolution, comparing ratings… It can quickly feel overwhelming!

A tool to track your performance and that of your competitors

Get a view of your competitive landscape in just one click: Partoo’s Competitive Benchmark tool gives you access to a visualisation of your competitors’ positioning and online reputation!

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Partoo’s Competitive Benchmark – Your strategic decision-making ally

Keep an eye on your competitors, both nationally and locally! The Competitive Benchmark allows you to monitor and compare your Google ranking and your online reputation with that of your national and local competitors for a given keyword.

Benefit from two distinct views:

• A view of your 20 top local competitors for a given keyword within a 20 km radius of your location. This view appears when a single location is selected.

• A view of identified national competitors which centralises the average results across your locations as well as those of your national competitors for the selected keyword. This view appears when several locations are selected.

Key takeaway 

Partoo’s Competitive Benchmark provides insight into your positioning trends compared to competitors over time and for a given keyword.

Partoo’s Competitive Benchmark provides insight into your positioning trends compared to competitors over time and for a given keyword.

Compare your local SEO and your online reputation with those of your competitors through different metrics:

• Your Google positioning: In the central view, track your average position across all results from the various locations evaluated. In the local view, track your location’s position compared to the top 20 Google results in your operating area.
• Appearance rate (central view): Monitor how frequently a given brand’s location appears in relevant search queries. 
• Number of reviews and average rating: Compare your number of reviews and your score with those of your competitors.

Data is retrieved once a month, on a specific date, for a selected keyword.

What you gain by using Partoo’s Competitive Benchmark

In short, Partoo’s Competitive Benchmark is designed to make decision-making easier and faster for all kinds of businesses. Enjoy its many benefits:

Gain an overview of your competitive landscape

Keep an eye on all potential competitors, from local small businesses to large national players. Understand local and national market dynamics to enhance your strategic planning!

Engage your local teams in the competitive race

Encourage your local teams to participate actively: Partoo’s Competitive Benchmark is intuitive and accessible for all employees, including local teams. 

Encourage your employees to keep an eye on the nearby competitors in order to make informed, relevant decisions based on real market conditions.

Access simplified reports

Easily display, export and analyse simplified reports. Turn data into actionable insights for decision-making and strategic adjustments.