Partoo Launches its Competitive Benchmarking Tool
We are thrilled to introduce the latest addition to the Partoo solution: the Competitive Benchmark!…
Table of contents
Today, a business must offer the best possible experience to its prospects and customers in order to be chosen among the different choices available to them on the Internet.
When you know that today, 75% of consumers prefer to exchange messages with a business rather than calling it, you quickly understand how essential messages are as a lever for physical businesses.
Moreover, all major platforms have launched local messaging solutions: Apple with Apple Business Chat, Google with Business Messages, but also of course, Facebook Messenger or Instagram.
But when it comes to businesses, the most important platform on which it is essential to give people a simple way to contact you is Google Business Profile via Business Messages.
We are pleased to announce that Partoo now allows you to centralize and manage all messages sent by your customers from your Google profiles.
⚠️ End of Google Business Messages
On 28 May 2024, Google announced that it was permanently closing the Message functionality in business listings.
This means that customers will no longer be able to send messages to businesses directly via their Google listings, from search or Google Maps.
The closure will take place in two stages:
15 July 2024: the last day users will be able to initiate new conversations
31 July 2024: Messages will be completely removed.
To find out more, read the full article.
On 28 May 2024, Google announced that it was permanently closing the Message functionality in business listings.
This means that customers will no longer be able to send messages to businesses directly via their Google listings, from search or Google Maps.
The closure will take place in two stages:
15 July 2024: the last day users will be able to initiate new conversations
31 July 2024: Messages will be completely removed.
To find out more, read the full article.
As mentioned above, Google Business Messages allow users to contact a business directly from the Google results page, via the business profile of the business.
In concrete terms, when the feature is activated, a “Chat” button appears on the profile, and when a user clicks on it, a chat window opens where they can directly exchange with the establishment.
Google Business Messages have many benefits:
Once the messages are activated, you still need to answer them and that’s where Partoo can help you!
Partoo can help you set up and manage your daily message exchanges with Internet users. The Messages product is based on three pillars:
Partoo also assists you with the implementation of the solution, the training of your network and the analysis of the results. Do not hesitate to contact us for more information!
King Jouet: “Messaging represents 65% of purchase intentions”.
“Thanks to the analysis made by Partoo, we realize that the vast majority (65%) of our requests are related to purchase intentions, for example a request for availability in stock or the price of a toy.
It is therefore an opportunity for us to attract new customers and/or to retain them. Messaging is therefore a new sales channel. But the support part is starting to take up a little more space with regards to questions about receiving orders in store delivery.”
Click here to read the full testimonial from King Jouet.
Stellantis & You: “An 8-fold increase in message volume in just a few weeks.”
“If we analyze the volume of exchanges in all countries, we notice an 8-fold increase in the conversations received in just 9 weeks. This confirms the importance of taking control of these topics and responding to these new needs.”
Want to easily develop your business through the Internet? It’s possible thanks to Partoo!
Download our 2024 barometer and discover which companies manage their online reputation the best, along with recommendations to enhance your business!
We are thrilled to introduce the latest addition to the Partoo solution: the Competitive Benchmark!…
Feedback Management, the brand new tool in Partoo’s products, helps you get closer to consumer…
For several decades, Google has established itself as the undisputed leader of search engines. However,…
Receive our best articles and practical guides directly in your inbox every month