How to Generate (and Qualify) Leads Through Customer Messages?
The messages you receive from your customers are far more than a simple exchange –…
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The messages you receive from your customers are far more than a simple exchange – they contain valuable insights into their needs, expectations, and potential frustrations. By leveraging this data intelligently, you can not only enhance your customer relationships, but also generate new qualified leads. Let us explain!
Glossary
Lead generation is the process of identifying and attracting potential customers interested in your products or services. In other words, it’s the art of turning strangers into qualified prospects.
Lead generation is the process of identifying and attracting potential customers interested in your products or services. In other words, it’s the art of turning strangers into qualified prospects.
Leads are the raw material for your sales. The more leads you generate, the higher your chances of converting them into customers and growing your business.
A “qualified” lead is a prospect who is genuinely interested and ready to make a purchase. Qualifying your leads allows you to “sort” them from the most to the least qualified, enabling you to segment and prioritise your sales and marketing actions effectively.
By understanding your leads better, you can offer them more tailored solutions, thereby increasing your conversion rate
Finding potential customers can take a significant amount of time for your sales teams, and if their technique isn’t effective, it can feel like a complete waste of effort!
Using customer messages can be an excellent way to generate leads, allowing you to dedicate more time to other sales activities. Here are some tips to include customer messages in your lead collection process!
Your sales teams know the right questions to ask to explore a potential customer’s needs. But what if this process took place via messaging?
Traditional prospecting methods (phone calls and emails) are losing momentum – over-solicited prospects are no longer as receptive. Instead, consider reaching out to potential customers (or allowing them to contact you) through the communication channels they use the most: SMS and social media. WhatsApp, Instagram, or other instant messaging platforms – it’s up to you to decide which channel is the most suitable for your target audience!
Did You Know?
175 million people across the globe connect with businesses on WhatsApp every single day!
175 million people across the globe connect with businesses on WhatsApp every single day!
Above is an example of lead collection through an instant messaging app: the retail giant Carrefour allows its customers and prospects to request content (in this case, their catalogue) via their WhatsApp number. In exchange, the prospect provides information (such as their postcode and the nearest Carrefour store), enabling the company to convert and qualify the lead based on their location.
In this example, the prospect is a “hot lead” (or a highly relevant lead likely to make a purchase) for Carrefour stores in the 12th arrondissement of Paris. The company would benefit from offering this prospect deals related to nearby locations.
In addition to instant messaging, another channel you can use to collect – and then qualify – leads is your own website. Prospects often explore your product or service offerings there, and it’s during this exploration that their interest in what you offer can begin to grow.
But… if they have a question and can’t quickly find the answer on your page, they’ll only need one click to close the tab and move on to your competitor’s site!
This is where webchat comes in – a small window in the corner of your website that allows prospects to ask their questions without leaving your website. The most advanced webchat on the market is undoubtedly Partoo Chat (or Partoo SMS Webchat), which lets prospects ask their questions directly from your website and receive your response via SMS. This way, the prospect is contacted on the messaging channel where they are truly reachable.
Here, the prospect has identified a product they are interested in, making them a “hot lead” who voluntarily shares information about themselves. This includes their contact details, location, and current needs. Marketing and sales teams can then capture their attention with personalised communications and offers (showcasing other table models, promotions at a store in a different city, or sending personalised SMS messages).
What if prospecting could be automated while also delivering unbeatable customer service? That’s exactly the role of AI assistants!
There’s no need to wait for the prospect to make the first move: when a visitor lands on your website or one of your messaging platforms, the AI agent immediately starts the conversation. Like a sales representative, it initiates contact and directly begins exploring the prospect’s needs.
The advantage of the AI agent is that it can send a message to any visitor at any time (especially outside your team’s working hours) to gather more information about the prospect.
AI agents simultaneously enhance customer experience by helping users resolve simple issues and answering their questions. They can also personalise interactions based on the collected data, ensuring smooth and human-like conversations!
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