Is the Pharmaceutical Sector in Saudi Arabia Unlocking the Full Potential of Online Visibility and E-Reputation?

In today’s digital-first landscape, a pharmacy’s online reputation and local visibility can strongly influence a customer’s choice — especially when it comes to trust, convenience, and accessibility. But how well are leading pharmaceutical chains in Saudi Arabia performing when it comes to their Google Business Profiles and managing customer feedback?

To find out, we conducted an in-depth benchmark study analyzing 6 major pharmacy brands, covering 1,200+ points of sale and more than 94,701 Google reviews. This report offers a clear snapshot of how the sector is doing in terms of local SEO, e-reputation, and listing optimization.

What’s Inside the Study?

We explored two essential questions:

• Are pharmacy chains in Saudi Arabia effectively managing their online reputation?
  
• Are they optimizing their Google Business Profiles to improve local search visibility?

To answer these, we analyzed:

Our analysis covered:

  Average customer ratings across each point of sale
Review volume and distribution
Listing completeness (photos, business hours, phone numbers, etc.)
Response quality and frequency, especially with negative reviews

Key Takeaways

• 70% of Saudi consumers say they check online reviews before visiting a healthcare provider — yet many pharmacy listings are incomplete or outdated.
  
• Pharmacies with complete profiles and regular review responses see higher engagement and foot traffic.
  
• Empowering local branches to manage reviews boosts overall performance, trust, and loyalty.
  
• AI tools like Auto Tags help track recurring issues, customer sentiment, and service trends — in real time.
  

If you have any questions or need help on topics related to e-reputation or your online visibility, do not hesitate to contact us.