How Partoo is Helping its Clients Improve Their Review Management with AI

At Partoo, our mission has always been to help brands enhance their online reputation. Over the years, we have supported thousands of businesses in efficiently managing their online reviews through our Review Management tool.

Today, to better support our clients in the face of new challenges, we have integrated artificial intelligence into our solution – boosting customer engagement and elevating online reputation management!

A Strategic Turning Point in Customer Review Management

Managing online reviews at scale has become increasingly complex. Businesses receive customer feedback across multiple platforms – Google, Facebook, TripAdvisor, to name a few – making it difficult to process and analyse.

Without a centralised process, businesses could overlook key information, compromise customer trust, and lose ground to their competitors.

For several years, Partoo’s Review Management solution has allowed businesses to easily centralise reviews and respond in no time – today, we wanted to go further by offering an innovative tool for those looking to step up their game.

At Partoo, we firmly believe that leveraging artificial intelligence is essential to manage reviews at scale in an efficient and strategic way. That’s why we have evolved our Review Management solution into its advanced version: Review Management +. A powerhouse of technology offering outstanding levels of personalisation and automation, saving you more time than ever. 

Discover Review Management +

To meet this challenge, we have enhanced our solution with AI-powered features, carefully designed to allow your teams to focus on what really matters, improve the quality of their review responses, and further refine their customer strategy.

1) AI-Generated Response Suggestions

Writing responses to customer reviews can be time-consuming, especially for networks of locations with dozens – or even hundreds – of points of sale.

• At Partoo, we believe that responding to reviews with the help of AI is key to saving valuable time for businesses of all sizes. The Review Management AI analyses the content and tone of each review and generates response suggestions that match accordingly. All you need to do is review, edit, or publish the suggested reply – all in just a few clicks.

But there’s more: with AI response suggestions from Review Management +, personalisation becomes your top priority! The advanced version of Review Management allows you to personalise your prompts to receive a response that fully matches your expectations. Include all key elements in your prompt to ensure your communication mirrors your brand identity: preferred tone, greetings, personalised signature…

2) Automatic Responses to Reviews Without Comments 

Thanks to Partoo, you can respond to reviews without comments – without lifting a finger!

These reviews, which can sometimes be negative but left without any explanation, are still essential to address in order to maintain your online reputation. As for positive reviews, it’s just as important to reply even when no comment is left – and with Partoo, you no longer need to waste time doing this manually!

With our automatic response feature, powered by AI, you can thank a customer for their score or send an appropriate reply to a negative rating, even when no text is provided.

It’s a major time-saver for your teams, while maintaining a professional and attentive brand image. 

Elevate your customer review management with Review Management +!

• Use AI to automatically and retroactively tag your reviews
• Respond quickly to reviews with AI-powered response suggestions and automated responses (with customisable prompts)
• Identify your strengths and weaknesses with a performance analysis matrix!

Request a demo of Review Management +

3) Automatic Review Tagging

Manually sorting your reviews is now a thing of the past! And if you weren’t categorising your reviews before… Now you can, with Partoo!

We provide you with a list of tags that you can customise to best reflect your business and its priorities. The Review Management + AI then automatically categorises your reviews by theme: service quality, price, product satisfaction… This gives you a clear view of recurring topics within your reviews, helps you identify your strengths, prioritise actions to take, and track your key areas for improvement.

Did You Know? 

No review left behind: with Partoo, you can retroactively tag your reviews up to 24 months back.

No review left behind: with Partoo, you can retroactively tag your reviews up to 24 months back.

And that’s not all: at Partoo, we firmly believe that understanding how your customers feel is essential to improving the quality of your services.

Once the AI-powered categorisation is complete, recurring topics are aggregated and can be viewed directly in your statistics, displayed in a SWOT matrix. This allows you to share key insights locally and take proactive action. 

This feature helps you identify strengths to build on and weaknesses to address, turning feedback into concrete areas for improvement.

The Impact: Faster, Smarter, and More Efficient Review Management

Since the integration of AI into our Review Management solution, businesses have seen a clear improvement in their efficiency and customer engagement.

Key Figures

The numbers speak for themselves: we observed that, before prompt personalisation was available, businesses testing Review Management + recorded an 82% usage rate of AI-generated response suggestions.

Thanks to the personalisation option now available with Review Management, this usage rate has risen to 94%!

What’s more, the rate of modifications to AI-generated suggestions is below 5%.

Source: Partoo usage statistics

The numbers speak for themselves: we observed that, before prompt personalisation was available, businesses testing Review Management + recorded an 82% usage rate of AI-generated response suggestions.

Thanks to the personalisation option now available with Review Management, this usage rate has risen to 94%!

What’s more, the rate of modifications to AI-generated suggestions is below 5%.

Source: Partoo usage statistics

Among the many benefits of Review Management + highlighted by the businesses that have adopted it, the main ones are:

• A major time-saver, particularly thanks to automated tagging, which allows teams to focus on high-value tasks rather than manual ones.
• Clearer, more actionable communication of analysed customer feedback to local teams.
• Greater responsibility given to local teams for managing review responses via AI.

Word from the Testers

The automatic tagging and personalised prompts for response suggestions have helped our team save considerable time, freeing them from manually tagging reviews or writing responses from scratch. An easy and enjoyable module to use!

Carglass

The automatic tagging and personalised prompts for response suggestions have helped our team save considerable time, freeing them from manually tagging reviews or writing responses from scratch. An easy and enjoyable module to use!

Carglass

At Partoo, we see AI not just as a tool, but as a powerful lever for businesses wanting to build stronger customer relationships.

And this is only the beginning.

We are continuing to innovate to ensure our solutions evolve with the pace of the digital world.

Ready to discover how AI-powered review management could transform your business? Get in touch with us today!