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Today, consumers demand more than just a simple transaction – they seek personalised, seamless, and instant interactions. The exchange of messages between customers and businesses has become the new norm and has defined a new way of selling: conversational commerce.
In this context, WhatsApp becomes essential for businesses: the platform stands out with its features specifically designed to bring businesses closer to their customers.
This white paper will guide you through the various stages of implementing a successful conversational strategy with WhatsApp Business.
Meta explains on the WhatsApp site: “WhatsApp Business solutions make it easy to create personal experiences that retain customers and encourage interaction, all on a familiar channel”
Indeed, regardless of the size or type of business, it’s best to reach your customers where they already are.
In 2024, using messaging for customer interactions represents a major strategic opportunity for businesses, with WhatsApp positioning itself as a preferred channel.
Download the white paper to discover:
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