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How online presence can benefit your business

by | 14 April 2022

Having an online presence is essential these days for a business to be successful. As of February 2022, the United Kingdom was home to 57.6 million active social media users That is a whopping number of 84.3% of the entire population of the UK! With this large number of users online, why not take advantage of this and see how this can benefit your business? 

What is an online presence?

Online presence refers to the visibility of your business on the internet and the existence of digital media platforms through all different online search systems. It ensures all activities and content that an organisation has within the internet. This includes everything, accounts, interactions, reviews, assets, or any other information created by or about your company. 

Think of it as an online representation of your company. What do you want your customers to see when it comes to your brand? Having a platform and a presence online is the best way to strengthen your relationships with your customers and showcase your business and services to potential customers.

Online presence is certainly a part of your business that you cannot overlook. It is common to think that it is only essential for big companies, but self-employed or small businesses can get a massive benefit from this. In fact, having a presence on the internet is a way to reel in potential consumers. It is the very heart and foundation of all basic digital marketing efforts. 

Setting realistic goals for your business’ online strategy

Essentially, working on it every day should be part of your to-do list to optimise your business. Increasing the online presence of your business will help you rank higher in Google search results, which will also help you get more visibility and be seen by potential customers. Don’t worry, it seems like a lot of information but some ways can help your e-reputation (digital identity). 

First and foremost, setting clear goals is of utmost importance. Although it might seem like a no-brainer, this step is essential. How can you start building your online presence if you don’t know your objectives? It is always important to take a step back and remind yourself what you want your business to represent. By setting up these goals it will help you assess and analyse which efforts are aiding your reaching target objectives. For example, one of them could be “I want 800 website visits this month” with this goal, you can identify how to get there by breaking down and planning the steps that will help you achieve attracting those visits to your site. Once you have determined these goals, it’s time to put them into action. 

3 easy ways to boost your online presence

There are many different ways to appear online as a business and finding the right fit may take some time and consideration. However, here are a few basic and essential methods to get started.

  • Claiming your Google My Business listing: Google My Business is a holy grail to ensure your business is seen online. Essentially, GMB is the box that pops up on the right side of your screen when a user is searching for a business. It withholds all the information of service from opening hours, name, reviews, etc. Remember, this must be accurate and updated so you are not leaving potential customers unsatisfied with false details. Claiming your Google My Business listing is the first step to ensuring your online presence, with this you have a clear identity on the internet and utilise this benefit by linking your website, or other platforms. With your GMB listing, reviews of your business are included and social trust is now essential to customer satisfaction. 

In fact, recent research suggests that more than 90% of online users trust online reviews as much as in-person recommendations. It is surprising to believe that people now trust the opinions of others online more than their family members! This shows just how important it is in having an online presence and its vitalness.

  • Establishing your social media presence: By establishing your social media presence you have other resources to promote your business in different content. With this, having different online platforms will increase your online visibility. However, make sure to create social media accounts if it fits your business’ identity. For example, identify your target audience and review if this niche uses more Facebook, Instagram, Linkedin, etc. This will help you directly catch the attention of the audience you want to reach. 
  • Ensure you have a functional website: Having a website is one of the basics to ensure your online presence is top-notch. This can be the main platform to which all your other platforms can be linked to, think of it as the main hub to all the key points of your company. On your website, there should be everything there is to know about your business. Feel free to add an about page, contact information, and anything relevant to your business. This also gives Google a better overview of your business and will likely review both your website and GMB profile to rank it higher in the search results page.

How to monitor your online activity

With all this given knowledge, how are you sure that your online business is reaching your target objectives? It is easy to get lost in all the planning and strategies, however to get into the right swing of motion, it is essential to evaluate the results. 

There are different ways to check your online visibility. For instance, searching on Google your business and seeing where it is organically landing in the search results page gives an overall insight on what you are doing is working. To understand your clients perception of the business, reviewing what is written on all online platforms (website, Facebook, Instagram etc) is a key element to head into the right direction. 

Analysing your statistics can also help determine if you are reaching your target engagement reach. For example, reviewing how many likes a photo on Instagram has received, you will understand more what type of content your consumers want as it is the most liked. From here, it gives a general understanding that you are able to gather if you have reached your target number of interactions that you would like your Instagram account to gain. 

Getting found online is necessary for all types of businesses to ensure consistent and continued increase in client interaction which translates into increased business activity.  Knowing just how to get found online is the necessary key to achieving this.

Does a free consultation sound nice? We offer you to talk with an expert, to analyse how your online visibility is and we’ll even throw in a few pieces of advice!  

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Aizzaty Sultan

Aizzaty Sultan

Expert in local SEO on Google, Aizzaty shares her advice to merchants & independents to make them aware of the challenges in digitalisation.